In this episode, we interviewed Tim Ashmore on the subject of Account Based Marketing. Tim is the Federal Program Manager for Charter Contracting. We explore the power of focusing on your ideal buyers to create a niche, the impact that has on your corporate messaging, how to select accounts to target, and specific tactics you can implement right away. This approach will change the way you think about your marketing efforts and how you target prospects.
|Featured Guest:||Tim Ashmore||Company:||Federal Sales Manager, Charter Contracting|