Ep 251: Tips for Developing a Strategic Marketing Campaign Plan

A marketing campaign doesn’t just magically come together overnight, it takes time to iron out important project details like the campaign’s purpose, goals, requirements, messaging, demographics, and other key information. This can be a daunting task but there are a few actionable tips you can put into practice right away to get started and make the process more manageable.

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Federal Access is helping a lot of companies win. It can help you too.

Pick your plan below to JOIN today…

★ You are going to get access to a digital copy of the Government Sales Manual.
★ Over 70 strategy videos
★ More than 30 webinars
★ 300 documents and templates AND
★ SME support. So when you run into an issue, you can email me directly for help.

Pick your plan below to JOIN today…

Featured Guest: Stephanie Geiger Company: Co-Founder, Government Marketing University
Email: sgeiger@gmarku.com Phone: (703)-362-2170
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Ep 250: 7 Ways to Level Up Your Business in 2023

If you’re anything like me, when the new year rolls around, you’re usually super excited about the things you want to achieve. You have more ideas than you know what to do with. The hardest part about that is knowing which ones of those ideas are the ones that are going to level you up: take your business and your personal life to that next level. In this podcast, I’ve outlined seven key areas that you should focus on in the new year. If you work on any of these areas, you’re going to see a drastic increase in your business.

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Federal Access is helping a lot of companies win. It can help you too.

Pick your plan below to JOIN today…

★ You are going to get access to a digital copy of the Government Sales Manual.
★ Over 70 strategy videos
★ More than 30 webinars
★ 300 documents and templates AND
★ SME support. So when you run into an issue, you can email me directly for help.

Pick your plan below to JOIN today…

Featured Guest: Michael LeJeune Company: Partner, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636)-577-5005
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Ep 249: Excellent Reasons to Join a Professional Association

It’s not selfish to ask: What’s in it for me? From both a business and individual perspective, that’s the smart lead question to determining the value of membership in a professional association. During this podcast session, my guest Tina Jordan, vice president of membership for AFCEA International, will delve into the top benefits of joining, how to measure and analyze your ROI, and how membership can drive business growth and winning strategies.

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Federal Access is helping a lot of companies win. It can help you too.

Pick your plan below to JOIN today…

★ You are going to get access to a digital copy of the Government Sales Manual.
★ Over 70 strategy videos
★ More than 30 webinars
★ 300 documents and templates AND
★ SME support. So when you run into an issue, you can email me directly for help.

Pick your plan below to JOIN today…

Featured Guest: Tina Jordan Company: Vice President, Membership, AFCEA International
Email: tjordan@afcea.org Phone: (703) 631-6130
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Ep 248: No Magic Beans

Do you remember the story of Jack and the Beanstalk? Government contracting often feels just like this story. There are a lot of people struggling to grow their businesses while others seem to thrive. What’s the secret? Do those achieving success know something you don’t? Are they just lucky? Do they have some sort of “magic beans” that you don’t have? The short answer is no. There are no magic beans. There are no secrets. There are some fundamentals that you are either unaware of or aren’t executing properly and today I’m going to review seven of those principles with you to help you accelerate your growth.

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Federal Access is helping a lot of companies win. It can help you too.

Pick your plan below to JOIN today…

★ You are going to get access to a digital copy of the Government Sales Manual.
★ Over 70 strategy videos
★ More than 30 webinars
★ 300 documents and templates AND
★ SME support. So when you run into an issue, you can email me directly for help.

Pick your plan below to JOIN today…

Featured Guest: Michael LeJeune Company: Partner, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636)-577-5005
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Ep 247: Strategy for the Impatient

I recently sat down with fellow author Dan Roche to discuss his book, The Total Beginner’s Handbook for Doing Business with the Government. We talk about the book at a high level and then zero in on chapter 12, a really, really simple model for designing your business strategy. Dan calls this strategy for the impatient. It’s based on four P’s: Purpose, Problem, Parameters, and Punch list. If you are struggling with your strategy, this is a very simple approach that should help you get moving in the right direction.

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Federal Access is helping a lot of companies win. It can help you too.

Pick your plan below to JOIN today…

★ You are going to get access to a digital copy of the Government Sales Manual.
★ Over 70 strategy videos
★ More than 30 webinars
★ 300 documents and templates AND
★ SME support. So when you run into an issue, you can email me directly for help.

Pick your plan below to JOIN today…

Featured Guest: Dan Roche Company: Author, Total Beginner’s Guide
Email: totalbeginnersguide@gmail.com Phone:
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