Ep 294: Social Media Platform Strategy for GovCon

This episode is a high-level breakdown that will help you create your social media platform strategy. I talk about platforms, your strategy based on who you want to attract, types of content you should consider, and simple tactics for growing and engaging an audience.
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Featured Guest: Michael LeJeune Company: Partner, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636)-577-5005
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Ep 293: Who’s Buying What You’re Selling

In this episode, I sat down with Nick Bernardo from MyGovWatch to discuss Who’s Buying What You Sell. We touch on this from both the Fed and SLED market perspectives, how to properly search sam.gov for open opportunities, how to gain market awareness by tracking open and recently closed solicitations, and how and when to use open records requests to increase competitive intelligence.

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Featured Guest: Nick Bernardo Company: President, MyGovWatch
Email: nick.bernardo@mygovwatch.com
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Ep 292: 3 Learning Curves of Successful Government Contractors

Most new government contractors struggle with three specific things; 1. Learning all of the nuances of being a government contractor, 2. Narrowing their focus to a specific niche, and 3. The fundamentals of being a good business owner. This episode will break down each of these challenges and provide you with simple ways to overcome these learning curves.
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Featured Guest: Michael LeJeune Company: Partner, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636)-577-5005
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Ep 291: Creating Your 10K Micro-Purchase Offer

In this episode, I interviewed William Randolph, the Founder, and CEO of Think Acquisition and MicroMarket.co about Creating Your 10K Micro-purchase offer. To be considered a micro-purchase, the contract must be under 10K. Under FAR 13.2 (micro-purchase guidelines), an authorized buyer (contracting officers and credit card holders) is allowed to purchase from you without competition as long as the price is reasonable. This doesn’t mean that buyers are just going to throw money at you if your product or service is under 10K. Getting these contracts often requires three things: 1. Relationships with the buyer, 2. An understanding of their needs and challenges, and 3. A well-defined product/service offering.

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Featured Guest: William Randolph Company: CEO, Think Acquisition
Email: william@thinkacquisition.net
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Ep 290: How to Utilize Last Minute Medial Deals

Did you know that a lot of paid advertising slots go unsold every month? In fact, this is such an issue for advertisers that there are networks dedicated to selling these spots at heavily discounted rates. The trick to getting these spots is often by waiting until the last minute to pounce on these deals. In this episode, I sat down with Rich Kagan from Last Minute Media Deals to discuss how to go about grabbing these deals and how government contractors can use them to target their buyers.

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Featured Guest: Rich Kagan Company: President, Last Minute Media Deals
Email: rich@lastminutemediadeals.com
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