Ep 086: Marketing Strategies for GovCon

In this episode, we sat down with marketing expert Tim Burt to discuss strategies for marketing to the government. We discuss some of the simple mistakes most businesses make with their marketing, some phrases you can use to engage your audience, why you shouldn’t follow the example of big companies, and a lot more.

– Get Game Changers for Government Contractors now.

bit.ly/NewGameChangersBook

The concepts and strategies shared in this book are the go-to ninja-style secrets of each author.

You will learn:

★ What it takes to win in the government market
★ How to find the right revenue mix between definitive contracts versus contract vehicles
★ How to properly communicate your past performance
★ How to grow fast in the government market
★ The GovCon small business growth model
★ How to scale your government business
★ Understanding joint ventures
★ What it takes to win SBIR & STTR contracts
★ Winning sole-source contracts
★ Properly leveraging your 8(a) certification
★ Social selling in GovCon
★ Price to win strategies
★ Lean proposal management
★ Contract novation
★ Compensation for unanticipated costs and delays
★ Bouncing back from a losing streak
★ And more than 30 other concepts for growing your government business

Featured Guest: Tim Burt Company: Owner, Tim Burt Media
Email: timburt@sbcglobal.net Phone: (314)-270-2484
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Ep 085: Game Changers Book Launch

RSM Federal has put together what we think is the GovCon book of the year. We have spearheaded an effort to bring together 29 of the industry’s experts in ONE BOOK! This is a first of its kind in GovCon. 29 of the most trusted industry experts (including Joshua Frank and Michael LeJeune) have come together to share our tips, tricks, and practical advice for winning government contracts.

– Get Game Changers for Government Contractors for just $9.95 TODAY ONLY

bit.ly/NewGameChangersBook

The concepts and strategies shared in this book are the go-to ninja-style secrets of each author.

You will learn:

★ What it takes to win in the government market
★ How to find the right revenue mix between definitive contracts versus contract vehicles
★ How to properly communicate your past performance
★ How to grow fast in the government market
★ The GovCon small business growth model
★ How to scale your government business
★ Understanding joint ventures
★ What it takes to win SBIR & STTR contracts
★ Winning sole-source contracts
★ Properly leveraging your 8(a) certification
★ Social selling in GovCon
★ Price to win strategies
★ Lean proposal management
★ Contract novation
★ Compensation for unanticipated costs and delays
★ Bouncing back from a losing streak
★ And more than 30 other concepts for growing your government business

Featured Guest: Michael LeJeune Company: Partner and Federal Access PM, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636) 577-5005
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Ep 084: Contractor Blind Spots

The difference between success and failure is razor-thin. Often, it’s the little things that you don’t know or don’t understand that can trip you up. This episode of Game Changers exposes and discusses these challenges in the form of blind spots. Carroll Bernard breaks down three of these blind spots, how to recognize them, and how to overcome them.  Click here to learn more about Govology.

Featured Guest: Carroll Bernard Company: Co-Founder, Govology.com
Email: cbernard@govology.com Phone: 888-643-4276 Ext. 1
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Ep 083: Government Contract Novation

Did you know that if you buy or sell a company that already has government contracts, you have to get approval from the government to KEEP those contracts? In fact, you have to get approval from EVERY government agency/organization individually. This is part of a process called contract novation. In this episode of Game Changers, we sit down with Steve Meredith from the Southwestern Pennsylvania Commission to discuss the basics of contract novation. If you are involved in the sale or acquisition of a company (currently or in the near future) that has government contracts, you don’t want to miss this episode.

Featured Guest: Steve Meredith Company: Program Manager, SW PA Commission
Email: smeredith@spcregion.org Phone: 412-391-5590 ext. 325
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Ep 082: Building Healthy Cultures

Typically, when we talk about succeeding in the government market, we tend to talk a lot about things like sales, marketing, business development, proposal writing, and other “fundamentals” of business. What we don’t talk a lot about, is the PEOPLE that make all of that work possible. At the end of the day, it’s a person performing sales tasks, writing your marketing pieces, executing a business development/capture strategy. People are the most important aspect of your business. So how do you cultivate a climate in your company that is both healthy and productive? That’s exactly what this episode is about.

Featured Guest: Mike McDermott Company: President, InquisIT
Email: mmcdermott@inquisitllc.com Phone: (571) 352-7355
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