Most businesses don’t have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren’t brands, why “on time and under budget” isn’t differentiation, and why it feels illegal to pause long enough to get clear.

If you’ve ever thrown money at a new website, business card, or ad campaign hoping it would fix your growth… this conversation will hit home. Clarity drives confidence. Confidence drives messaging. Messaging drives revenue. Let’s talk about how to slow down long enough to get it right.
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Featured Guest:	Tori Humphreys	Company:	President, Cumberland Marketing

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“Got a minute?” Those three words are quietly draining your business. In this episode, I break down why five minute meetings are the most expensive thing on your calendar. They fragment your focus, destroy strategic thinking, and send you into what I call the productivity death spiral.

You’ll learn how context switching kills performance, how interruptions secretly cost you revenue, and how to retrain your team to respect structure without becoming the “unapproachable” leader. If you want deeper work, higher quality decisions, and more revenue without working longer hours, this one is mandatory.

Featured Guest:	Michael LeJeune	Company:	Partner, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636)-577-5005

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What if building your business in a small town is actually an advantage?

In this episode, I sit down with Lauren Mullins, co-founder of Personality Pool, to talk about what startup life really looks like outside of big cities and venture-capital hype. We unpack the real pros and cons of building a company in a smaller community, from cost of living and mental health to networking challenges and unexpected opportunities.

Lauren also shares how her own hiring struggles inspired Personality Pool, a video-based screening platform designed to help businesses hire for culture and personality, not just resumes.

If you’ve ever wondered whether you need to move to a big city to grow your business, or how to build something meaningful exactly where you are, this episode will challenge a lot of assumptions.

This one’s honest, practical, and refreshingly real.
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Featured Guest:	Lauren Glass Mullins	Company:	Co-Founder, Personality Pool

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What do you do when everyone around you tells you your idea is ridiculous?

In this episode, Michael LeJeune shares a hilarious but powerful story from a recent small business conference that sparked the unexpected creation of “Cups and Chaos,” a fictional drive-through coffee shop featuring baby raccoons. What started as a joke quickly turned into a lesson about vision, courage, and why most people abandon their dreams far too early.

Michael breaks down why big ideas almost always sound crazy at first, why employees and institutions resist risk, and how momentum and belief can transform ridicule into opportunity. If you’ve ever let doubt, fear, or other people’s opinions stop you from pursuing something meaningful, this episode is a reminder that every dream deserves a fair fight.

Featured Guest:	Michael LeJeune	Company:	Partner, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636)-577-5005

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Technical SMEs are critical to winning government contracts, yet many dread proposal work. In this episode, Michael LeJeune sits down with Dawn Ward, former technical lead on $100M contracts and founder of Trusted Insight, to unpack why engineers resist proposals and how leaders can change that.

You’ll learn how poor onboarding, unclear expectations, and lack of feedback create frustration, and what to do instead. Dawn shares real-world stories, practical frameworks, and leadership strategies to turn proposal participation into an engaging, high-impact experience for technical teams. If you want better proposals, stronger collaboration, and higher win rates without burning out your best people, this conversation is a must-listen.
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Featured Guest:	Dawn Ward	Company:	CEO, TrustedInsight

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