A marketing campaign doesn’t just magically come together overnight, it takes time to iron out important project details like the campaign’s purpose, goals, requirements, messaging, demographics, and other key information. This can be a daunting task but there are a few actionable tips you can put into practice right away to get started and make the process more manageable.

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Featured Guest:	Stephanie Geiger	Company:	Co-Founder, Government Marketing University
Email:	sgeiger@gmarku.com	Phone:	(703)-362-2170

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If you’re anything like me, when the new year rolls around, you’re usually super excited about the things you want to achieve. You have more ideas than you know what to do with. The hardest part about that is knowing which ones of those ideas are the ones that are going to level you up: take your business and your personal life to that next level. In this podcast, I’ve outlined seven key areas that you should focus on in the new year. If you work on any of these areas, you’re going to see a drastic increase in your business.

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Featured Guest:	Michael LeJeune	Company:	Partner, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636)-577-5005

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It’s not selfish to ask: What’s in it for me? From both a business and individual perspective, that’s the smart lead question to determining the value of membership in a professional association. During this podcast session, my guest Tina Jordan, vice president of membership for AFCEA International, will delve into the top benefits of joining, how to measure and analyze your ROI, and how membership can drive business growth and winning strategies.

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Featured Guest:	Tina Jordan	Company:	Vice President, Membership, AFCEA International
Email:	tjordan@afcea.org	Phone:	(703) 631-6130

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Do you remember the story of Jack and the Beanstalk? Government contracting often feels just like this story. There are a lot of people struggling to grow their businesses while others seem to thrive. What’s the secret? Do those achieving success know something you don’t? Are they just lucky? Do they have some sort of “magic beans” that you don’t have? The short answer is no. There are no magic beans. There are no secrets. There are some fundamentals that you are either unaware of or aren’t executing properly and today I’m going to review seven of those principles with you to help you accelerate your growth.

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Featured Guest:	Michael LeJeune	Company:	Partner, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636)-577-5005

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I recently sat down with fellow author Dan Roche to discuss his book, The Total Beginner’s Handbook for Doing Business with the Government. We talk about the book at a high level and then zero in on chapter 12, a really, really simple model for designing your business strategy. Dan calls this strategy for the impatient. It’s based on four P’s: Purpose, Problem, Parameters, and Punch list. If you are struggling with your strategy, this is a very simple approach that should help you get moving in the right direction.

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Featured Guest:	Dan Roche	Company:	Author, Total Beginner’s Guide
Email:	totalbeginnersguide@gmail.com	Phone:

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