In this episode, we conclude a two-part series about Your GovCon Marketing Strategy by talking with Chad Rodriguez. Chad talks about his experience using a third-party (Flourish) to build and execute their marketing strategy. Having a professional marketing strategy has allowed their company to stand out in the market and reach their target audience. Chad is also a huge fan of monitoring the analytics on the back-end of all of their marketing. This allows them to know what’s effective and what’s not so that they can adjust their marketing methods, strategy, and message to be more effective.

—–

Featured Guest:	Chad Rodriguez	Company:	Director of Strategy & Growth, JS Solutions
Email:	chad.rodriguez@js-solutions-llc.com	Phone:	(256) 508-5697

Continue reading→

In this episode, we talked with Megan Nivens-Tannett about Your GovCon Marketing Strategy. The average government contractor completely skips over creating a marketing strategy for their GovCon business. Most use what I would call the brute force method. This involves cranking out RFPs with the hope that if you just respond to enough, you will eventually win something. A well-thought-out marketing strategy will help you understand your market, increase your chances of winning an RFP, and ultimately accelerate your success in the government market.

—–

Featured Guest:	Megan Nivens-Tannett	Company:	Founder & CEO, Flourish
Email:	megan@flourishconsultingservices.com	Phone:	(256) 287-5005

Continue reading→

In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about the Your Government Contracting Social Media Plan. It’s easy to get overwhelmed with all of the choices for social media. First, you have multiple platforms that you can you choose. Second, you have to figure out how to build an audience. Third, you have to figure out what to post. And those are just the initial decisions you have to make. This podcast will help simply all three of those questions and give you clear actionable advice on how to get started.

—–

Featured Guest:	Michael LeJeune	Company:	Partner and Federal Access PM, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636) 577-5005

Continue reading→

In this episode, we talked with Mark Hijar about Teaming with Large System Integrator / Primes. Small businesses face several challenges when approaching a large prime to team. They have to differentiate themselves from dozens if not hundreds of other small companies with a status, provide valuable intelligence to the prime about an opportunity, speak the language of the primes, and ultimately provide a competitive advantage for an opportunity. This podcast will help small businesses understand how large primes operate and how to better position on a team so that they actually get work from the prime.

—–

Continue reading→

In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about Managing Your GovCon Finances. Money management is critical to your success in any business and can often be the difference between staying in business and shutting your doors. You need to understand simple things like; your monthly break-even, how to track A/R, systemizing your payroll, the cost of borrowing money, your financial scorecards (P&L & Balance Sheet), and maybe most importantly, your margins. We discuss all of these and much more.

—–

Featured Guest:	Michael LeJeune	Company:	Partner and Federal Access PM, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636) 577-5005

Continue reading→