Ep 060: Account Based Marketing

In this episode, we interviewed Tim Ashmore on the subject of Account Based Marketing. Tim is the Federal Program Manager for Charter Contracting. We explore the power of focusing on your ideal buyers to create a niche, the impact that has on your corporate messaging, how to select accounts to target, and specific tactics you can implement right away. This approach will change the way you think about your marketing efforts and how you target prospects.

Featured Guest: Tim Ashmore Company: Federal Sales Manager, Charter Contracting
Email: tashmore@charter.us Phone: (857) 526-0241
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Ep 059: Preparing for a New Fiscal Year

In this episode, we interviewed our friend and business partner Carroll Bernard from Govology.com on the subject of Preparing for a New Fiscal Year. We discuss what you should be doing out of the gate, during government downtime, business planning, marketing, time management, and a lot more. This episode is packed with several example stories that will help you get a practical understanding of how to apply the strategies discussed.  Click here to learn about the Accelerator program.

Featured Guest: Carroll Bernard Company: Co-Founder, Govology.com
Email: cbernard@govology.com Phone: 888-643-4276 Ext. 1
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Ep 058: Proposed Rule Changes to SDVOSB

In this episode, I had the pleasure of speaking with Maria Panichelli from Cohen Seglias about the proposed rule changes to the SDVOSB certification. You will want to listen to this whether you have your official certification or if it’s pending. These rules will change how the VA and SBA handle this certification. There are a few potential changes that could disqualify your company from getting its certification if you are not prepared for them.

Featured Guest: Maria Panichelli Company: Partner at Cohen Seglias Pallas Greenhall & Furman PC
Email: mpanichelli@cohenseglias.com Phone: (215) 564-1700
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Ep 057: Finding Success as a WOSB in Government

In this episode, we talk with Linda Rawson from DynaGrace Enterprises about Finding Success as a WOSB in Government. We cover a lot of ground in this episode. We hit on using your 8a status, the mentor-protégé program, researching your target market, and a whole lot more. Click Here to download website links mentioned in the podcast.

Featured Guest: Linda Rawson Company: CEO and Founder, DynaGrace Enterprises
Email: linda@dynagrace.com Phone: (800) 676-0058
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Ep 056: The Future of Government Contracting

In this episode, Joshua Frank takes over the recording studio to give you a breakdown on what you should expect from the Future of Government Contracting. A quick disclaimer: We don’t have a crystal ball. No one does. HOWEVER, we have been in this market for more than 25 years. We have seen the ups and downs in the market. We regularly speak with government agencies, contracting officers, and boots on the ground. Therefore, we believe we have a lot of insight on the direction of this market.

You will hear some bold predictions about the future of GSA Schedules, new systems that the government is testing, strategic sourcing, and a whole lot more.

UPDATE: This podcast was originally scripted in late 2018. In December of 2018, the General Services Administration (GSA) notified industry that the GSA Schedule program would consolidate into a single GSA Schedule. Sometime in 2019, GSA will shut-down the schedule program to new contractors as they migrate to the single schedule. Then in 2020, companies that have a GSA Schedule will be migrated to the new schedule. Yes! This falls under strategic sourcing and category management. If you want to keep up to date on this, be sure to connect with Joshua Frank on LinkedIn.

Featured Guest: Joshua Frank Company: Managing Partner, RSM Federal
Email: jfrank@rsmfederal.com Phone: (703) 677-1700
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