In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about Tips for Marketing Your Book. This is a follow-up to episode 143 where I discussed writing your first book. This episode will discuss strategies you can use in pre-launch, launch, and post-launch of your book. We start marketing a new book about six months prior to its release to build anticipation. Most people stop marketing after their launch. This is a mistake. This episode will help you avoid this trap and explain how to keep promoting your book for years after launch.

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Featured Guest:	Michael LeJeune	Company:	Partner and Federal Access PM, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636) 577-5005

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In this episode, we talked with Joshua Frank about his chapter Bridging Government Sales Strategy with Business Strategy from the book Becoming a GovCon Expert. More than half of companies that enter the government market fail to win a contract. Most companies and business professionals buy the same books. They attend the same webinars. They attend the same conferences. The level of education is fairly consistent across all companies. So why do half of these companies, that all receive the same level of education and training, fail to win? The answer is that they failed to apply what they learned. They need stronger tactics and strategies. Successfully and consistently winning government contracts requires that you think like a business professional, not a government sales professional.

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Get the #1 Bestseller – Becoming a GovCon Expert
www.amazon.com/dp/1733600965

Featured Guest:	Joshua Frank	Company:	Managing Partner, RSM Federal
Email:	jfrank@rsmfederal.com	Phone:	703-677-1700

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In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about Tips for Writing Your First Book. Writing a book is a daunting task for many. This episode will help demystify the process we use for cranking out bestselling books using Amazon’s Kindle Desktop Publishing (KDP) platform. This episode focuses on the writing process and getting your book to the final edit process. A separate episode will discuss marketing your book.

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Featured Guest:	Michael LeJeune	Company:	Partner and Federal Access PM, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636) 577-5005

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In this episode, we talked with Eric “Doc” Wright about his chapter From Kitchen to Conference Room: Growing Your Solopreneurship Beyond Yourself from the book Becoming a GovCon Expert. Every business owner faces the challenge of growing beyond themselves and creating a team. This podcast talks about how to do this, what to look for in your first nine employees, and how to deal with some of the challenges that arise from building your core team.
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Featured Guest:	Eric “Doc” Wright, PhD	Company:	Founder, Vets2PM
Email:	eric@vets2pm.com	Phone:	(888)-551-4251

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In this episode, we talked with Emily Harman about her chapter Propelling Your Company Onward from the book Becoming a GovCon Expert. During her time as the Director for the Navy’s Small Business Programs, Emily met with hundreds of small businesses. Many of them were unprepared, scattered, and unaware of how to make a great first impression. We discuss a few of the common challenges these businesses faced and how you can overcome them. We also talk about the Onward podcast and what Emily has learned firsthand from talking to survivors of tragedy and they picked themselves up and onward to accomplish their dreams.

Featured Guest:	Emmily Harman	Company:	President, Emily Harman Coaching and Consulting
Email:	emilydh9@gmail.com	Phone:	202-306-1682

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