In this episode, we sit down with government contracting legend Mark Amtower to discuss Social Selling in GovCon. We talk about social selling triggers, key elements of social selling, how to use social media (especially LinkedIn) to target and connect with your ideal buyers.
Mark is a contributing author to the Game Changers book.
– Get Game Changers for Government Contractors now.
The concepts and strategies shared in this book are the go-to ninja-style secrets of each author.
You will learn:
★ What it takes to win in the government market
★ How to find the right revenue mix between definitive contracts versus contract vehicles
★ How to properly communicate your past performance
★ How to grow fast in the government market
★ The GovCon small business growth model
★ How to scale your government business
★ Understanding joint ventures
★ What it takes to win SBIR & STTR contracts
★ Winning sole-source contracts
★ Properly leveraging your 8(a) certification
★ Social selling in GovCon
★ Price to win strategies
★ Lean proposal management
★ Contract novation
★ Compensation for unanticipated costs and delays
★ Bouncing back from a losing streak
★ And more than 30 other concepts for growing your government business
|Featured Guest:||Mark Amtower||Company:||Managing Partner, Amtower & Company|