In this episode, I sit down with Connor Eckhardt from Focused Image to talk about how government contractors are using digital marketing strategies to position for and win government contracts. We discuss some of the latest trends in B2G marketing, the importance of building a company brand, how to approach digital marketing, how to integrate marketing collateral with your digital strategy, and much more.

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Featured Guest:	Connor Eckhardt	Company:	VP of Digital Marketing, Focused Image
Email:	ceckhardt@focusedimage.com

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I recently had the pleasure of sitting down with Mark Amtower to talk about Building a Thought Leadership Platform. Mark was one of the first voices in government contracting to leverage LinkedIn to help build his brand online. We discuss the power of authenticity, content creation challenges, the importance of networking and engaging with your followers, and we share examples of how thought leadership and content sharing can lead to increased visibility with clients and teaming partners.

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Featured Guest:	Mark Amtower	Company:	Managing Partner, Amtower & Company
Email:	markamtower@gmail.com

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Teaming with other companies is one of the fastest ways to enter and grow a thriving government contracts business. You can accelerate that process by teaming with large primes that already have existing contracts and relationships with your ideal clients. In this episode, I sat down with Lynn Livengood from Peraton to discuss how to properly introduce your company to large primes and how to have a successful teaming relationship.

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Featured Guest:	Lynn Livengood	Company:	Sr. Manager, Peraton
Email:	lynn.livengood@peraton.com
Phone: 703-782-2523

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Understanding the fundamental distinctions between goals, strategies, and tactics is essential for effective business planning and execution. Goals are the overarching objectives we aim to reach, providing direction and purpose. They answer the question, “What do we want to achieve?” Strategies, on the other hand, outline the broad approaches or plans we employ to attain those goals, acting as a road map to success. They answer the question, “How do we plan to get there?” Lastly, tactics are the specific actions and tools we use within those strategies to execute our plans and move closer to our goals. They answer the question, “What specific steps will we take?” These three components work in tandem, with goals setting the destination, strategies charting the course, and tactics steering the journey. Understanding this hierarchy empowers individuals and organizations to navigate their path toward success more effectively.
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Featured Guest:	Michael LeJeune	Company:	Partner, RSM Federal
Email:	mlejeune@rsmfederal.com	Phone:	(636)-577-5005

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In this episode, I interviewed Brenden Kumarasamy on How to Master the Art of Public Speaking. Did you know that public speaking ranks number one as the greatest fear of most people? It’s followed by snakes and death. In this interview, we talk about simple ways to overcome your fear of public speaking, exercises you can start today, how to present better, several tips and tricks for falling in love with speaking, and how it can make your business more profitable.

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Featured Guest:	Brenden Kumarasamy	Company:	Founder, MasterTalk
Email:	kumarasamy.brenden@gmail.com
Phone: 703-851-1780

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