Ep 286: Building A-Player Teams with Smart Hiring Practices

In this episode, we dive deep into the heart of chronic employee issues and how to resolve them by revamping your hiring process and management strategies. Uncover the secrets to building high-performing teams that require less management and deliver outstanding results. Learn how to identify and attract A-players, optimize onboarding, how to thin the herd, and much more.
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Featured Guest: Michael LeJeune Company: Partner, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636)-577-5005
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Ep 285: Building Your Brand With Creative Marketing Strategies

In this episode, I sit down with Connor Eckhardt from Focused Image to talk about how government contractors are using digital marketing strategies to position for and win government contracts. We discuss some of the latest trends in B2G marketing, the importance of building a company brand, how to approach digital marketing, how to integrate marketing collateral with your digital strategy, and much more.

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Featured Guest: Connor Eckhardt Company: VP of Digital Marketing, Focused Image
Email: ceckhardt@focusedimage.com
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Ep 284: Building a Thought Leadership Platform

I recently had the pleasure of sitting down with Mark Amtower to talk about Building a Thought Leadership Platform. Mark was one of the first voices in government contracting to leverage LinkedIn to help build his brand online. We discuss the power of authenticity, content creation challenges, the importance of networking and engaging with your followers, and we share examples of how thought leadership and content sharing can lead to increased visibility with clients and teaming partners.

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Featured Guest: Mark Amtower Company: Managing Partner, Amtower & Company
Email: markamtower@gmail.com
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Ep 283: Working with Prime Contractor Small Business Offices

Teaming with other companies is one of the fastest ways to enter and grow a thriving government contracts business. You can accelerate that process by teaming with large primes that already have existing contracts and relationships with your ideal clients. In this episode, I sat down with Lynn Livengood from Peraton to discuss how to properly introduce your company to large primes and how to have a successful teaming relationship.

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Featured Guest: Lynn Livengood Company: Sr. Manager, Peraton
Email: lynn.livengood@peraton.com
Phone: 703-782-2523  linkedin_logo-v6

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Ep 282: The Difference Between Goals, Strategies, and Tactics

Understanding the fundamental distinctions between goals, strategies, and tactics is essential for effective business planning and execution. Goals are the overarching objectives we aim to reach, providing direction and purpose. They answer the question, “What do we want to achieve?” Strategies, on the other hand, outline the broad approaches or plans we employ to attain those goals, acting as a road map to success. They answer the question, “How do we plan to get there?” Lastly, tactics are the specific actions and tools we use within those strategies to execute our plans and move closer to our goals. They answer the question, “What specific steps will we take?” These three components work in tandem, with goals setting the destination, strategies charting the course, and tactics steering the journey. Understanding this hierarchy empowers individuals and organizations to navigate their path toward success more effectively.
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Featured Guest: Michael LeJeune Company: Partner, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636)-577-5005
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