Ep 225: Branding Yourself as a GovCon Expert

How do you get known as an expert in your field? The first part of it revolves around the work you do on the front end. You have to actually do the work and be successful. You can’t go from; I was an accountant yesterday so now I’m a business coach. I can help you change your life because I’ve read a book by Tony Robbins. You have to help your clients achieve or exceed their desired results. The second component of this is communicating your expertise to the world and contributing to the national or global discussion on what your expertise is based on. This podcast will break down Mike’s favorite strategies for branding yourself and your company.

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Featured Guest: Michael LeJeune Company: Partner and Federal Access PM, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636) 577-5005
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Ep 224: 5 Habits of Successful Government Contractors

When I think about what separates the best government contractors from the bottom of the pack, there are five things that come to mind. These are habits that each one of these contractors picks up either right out of the gate or along the way. But obviously the faster you pick these up, the better. These habits are all fairly simple and easy to learn. This podcast will give you an overview of each and some recommendations to help you implement them.

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Featured Guest: Michael LeJeune Company: Partner and Federal Access PM, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636) 577-5005
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Ep 223: On Demand Capability Briefs

What do you do when you’re having trouble reaching a contracting officer? The obvious answer is you just keep trying to reach them. The hard part is usually finding a creative way to say, “I’m going to keep calling and emailing you until you respond.” This podcast will walk you through a creative way to setup an on-demand version of your capability brief. This isn’t designed to replace meetings, but what it will do is help you stand out from the crowd and hopefully get noticed.

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Featured Guest: Michael LeJeune Company: Partner and Federal Access PM, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636) 577-5005
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Ep 222: Strategic Pricing for Government Contractors

Having a strategic pricing strategy is one of the most important factors for winning government contracts. In this episode, I interview Marsha Lindquist about her book Strategic Pricing for Government Contractors. In her book, Marsha talks about 25 pricing secrets that every contractor should have in their toolbox. We discuss three of those in this podcast.

You can grab a copy of her book here:
https://amzn.to/3CHVKPt

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Featured Guest: Marsha Lindquist Company: President, Granite Leadership Strategies
Email: marsha@graniteleadershipstrategies.com Phone: (480) 513-1132
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Ep 221: 4 Ways to Diversify Your Government Contracting Business

A common mistake that most companies make when they enter the government is that they put all of their eggs in one agency or sub-agency basket. Having a singular agency focus is good when you enter this market; but once you learn the market, you need to diversify your GovCon revenue streams. If you don’t and your primary agency decides to change its acquisition strategy, you may lose some or all of your contracts. This podcast will help you think through four ways to diversify your revenue so that this doesn’t happen to you.

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Featured Guest: Michael LeJeune Company: Partner and Federal Access PM, RSM Federal
Email: mlejeune@rsmfederal.com Phone: (636) 577-5005
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